“Employers are in the best position to attract active Candidates. Recruits want to talk to the Employer. Make it easier for them.” David McKnight, NotionPath
There is a huge battle going in the marketing place and it’s not just for customers – it’s for the best talent. Outside Recruiters can bring value when the search is for passive candidates, but before you “invest” in one find a great team member and have them follow the 5 steps outlined below.
1. Use an ATS (Application Tracking Software).
If you hire more than 3 employees a year this software can save you time, improve the organization, quality, and make it easy to share your opening. If you do NOTHING else on this list – do this. There are affordable online solutions your team can be using in minutes – the one I use and recommend is JazzHR – https://www.jazzhr.com/notionpath/
2. Indeed (this applies to most other Job Boards too)
Most Employers are using Indeed. It is the #1 Job Board. But with so many other employers using it, posting may only show up on the first page for a few hours. To greatly improve results:
The title is key to search-ability – use common titles based on how a candidate would find your role – not sure – ask Indeed.
Sponsor your post – set a budget each day to ensure your post is near the top of the list…monitor your results on the Indeed admin page.
When sponsoring be sure to TALK to an Indeed rep – they can provide consulting support and configure your search to maximize results that you can’t do on your own.
3. Employer Branding and your Website
Most candidate will check out your website before applying. Does your site include at least one page to describe what it’s like to work there? Culture, the team, work environment, mission, vision, values – what you want them to know about working with YOUR awesome company.
4. Use Social Media
Yes, it makes a difference. Many ATS’s (software in #1) has built-in ways to leverage your company’s social media – it takes seconds. LinkedIn, Facebook and Twitter and for younger entry-level roles – Instagram. Post at least once a week….Wednesday morning.
5. Get All of Your Employees (and their Freinds) Engaged in the Hunt.
Referrals from your employees are by far the best way to find good talent. Make sure they all know what roles you are seeking. Ask them and make it easy for them to share on their social media networks to greatly increase exposure. They don’t have Social Media – fine – give them a short email copy with a link to the posting – done.
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About NotionPath and David McKnight. 25 years of experience serving employers building teams. Levering that experience as a c-Level leader to help employers improve their internal attraction, recruiting, selection and retention processes. #1 Issue facing most Employers today. For Wisconsin employers when you need to reach passive candidates in Accounting, IT, Software/Web Development, Executive Level leaders – David can bring one of Wisconsin larges network of professionals and 25 years of finding great talent to your organization. www.notionpath.com